diff --git a/plugin.go b/plugin.go
index 2e2bef3..7c9c121 100644
--- a/plugin.go
+++ b/plugin.go
@@ -94,7 +94,7 @@ func (p Plugin) Exec() error {
 	}
 
 	if p.Action.NoForcePull {
-		cmdArgs = append(cmdArgs, "--pull", "false")
+		cmdArgs = append(cmdArgs, "--pull=false")
 	}
 
 	if p.Daemon.Disabled {